This article from Fast Company provided a fascinating look at how a new generation approaches work, and how at least one hotel is cashing in on it.
It seems to me that, minus the mid-day tequila and the champagne and french fry lunches described in the article, libraries could learn some lessons from how the Ace Hotel is making its lobby a go-to workspace. What would it take for libraries to become an environment where "...just by showing up, whatever you are working on becomes more interesting"?
Some of the things described in the article include - communal tables, free wifi, availability of food and drink (and the ability to consume it while you are working), a certain "buzzy" level of noise, and an environment that has "the feel of visiting with friends". We certainly do some of this already, and at PVLD we know that some of our visitors are here working in much the same way as the people described in the article...as evidenced by this group of young entrepreneurs from a technology start up:
I wonder, however, whether we are doing enough? I think in the library world being "business friendly" has meant making sure we have a strong collection of business resources (books, magazines, databases, etc.) and sometimes extends to offering workshops and seminars for the business community. I'm pretty sure that is NOT what attracts young entrepreneurs like those pictured above to the library. They already know how to get the information they need, and the often cumbersome and archaic user interfaces on our subscription databases probably would turn them off in any event.
Whenit comes to serving the business community maybe its time to stop thinking in terms of resources and programs, and think more about how we can set up our phsyical facilities, our technology infrastructure, and our policies (e.g. around food and noise) to support these new ways of working.
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