PVLD Director's Blog

Deconstructing librarianship

One of the bonuses of spending this week at the Eureka Leadership Institute is the opportunity to spend time with my fellow mentors, who bring diverse perspectives and backgrounds but share a common passion for our profession.  OVer lunch yesterday a conversation with Joan Frye Williams (consultant/futurist/librarian) and Cheryl Gould (of Infopeople, the organizers of the Institute  and no relation although we joke about it) about a workshop Joan is developing on the Restructuring Reference.

Joan talked about her view that what librarians call "reference" is really a bundle of activities that we need to desconstruct in order to find the best way to delvier that particular service to our communities.  For reference the activities might be seen as

• "Directional" - either helping people find there way to somewhere (the restrooms, the biographies, etc.) or helping people find a particular item ("do you have this book and where do I find it?")
• "Coaching" - helping people become more effective problem-solvers/information seekers (this would include what we traditionally call "information literacy", teaching people to use our online resources, etc.)
• "Advising/Consulting" - recommending reading material or resources, recommending solutions to a particular need or question
• Research - actually digging out sources and finding information on behalf of the customer

As Joan points out, we try to provide all of these activities at the "reference desk", when the customer would probably be best served if we consider each individually and figure how best to provide each in terms of staffing, location, design of the access points, etc.

The conversation got me thinking about the language we use for other core professional activities and how the terms we use obscure the richness and importance of the activity.

For example we talk about "programming", but in my mind (as I've said to some of the staff) that is really a code word for the critical activities of providing lifelong learning opportunities and finding ways to connect the library with the community.

"Collection development/management" has an "order fulfillment" element (all of the logistical systems that go into meeting customer demand from standing orders for bestsellers through the ILL and holds processes) but it also has a "discovery" element of creating those serendipitous connections between people and books that they might never have otherwise found (so it includes the use of professional judgement to select materials that might be outside the mainstream, as well as thinking about how we make those items available so people can discover them...the "connecting people and ideas" part of our PVLD vision).

That fairly brief conversation with Joan and Cheryl over lunch has helped me see what we do with new eyes....and I think will have a big impact on how we approach the design of PVLD's services going forward.  That alone is worth taking a week of my time to participate in Eureka!

Curiouser and Curiouser

I came across this gem of a video of Seth Godin talking about the importance of being curious on John Blyberg's blog today and I was struck by the role libraries can and do play in "priming the pump" of curiosity.

I was also reminded of a post I wrote back in February in which I quoted an impassioned email from one of our PVLD Librarians, Sylvia Richardson, about her perception that in their quest for relevence librarians are chasing numbers and growth and forgetting, as she puts it, that

"Our job as librarians is to engage people in growth throughout their lives, before, during and after "school" days, to be a beacon of free thought unencumbered by sales figures, which more often indicates mass market thinking than new and daring concepts; the sales curve always follows some distance behind the new concepts humans create.  (Was Van Gogh a bestselling artist in his lifetime???)  It is our job, as I see it, to include in our collections "items" that may be less than mainstream, but more important precisely because they are out of the main stream; new directions, offshoots, upstarts, wellsprings off the beaten path."

Sylvia's comments have been bouncing around in the back of my mind since she wrote them, and it was one of those interesting instances of synchronicity to first see the Seth Godin video and then, within an hour or two, to read John Berry's column in the April 15, 2008 issue of Library Journal in which he reminds his readers that libraries are more than gateways to information and librarians are more than "information professionals".  I'm sure Sylvia would agree with Berry's comment that while people do come to the library for information, they also

"... come to the library to do much more than that. Many are, of course, studying, searching, reading, seeking, and finding the recorded stuff. But many more are there enjoying, interacting, exploring, and, as old Jesse Shera once put it, engaging in “the quiet stir of thought” unrecorded, unmanaged, uncaptured."

I am a firm believer in the role libraries and librarians can play in exposing people to new authors, new thoughts, and new ideas and I'd be the last one to say that we should let the development of our collections and services be driven solely by giving people what is popular.

At the same time, I recognize that in order to expose people to Sylvia's "...."items" that may be less than mainstream, but more important precisely because they are out of the main stream; new directions, offshoots, upstarts, wellsprings off the beaten path."  We need to get them in the door (whether the physical door to our physical libraries or the virtual door to our virtual libraries), and they won't come (or won't come back) if we don't also give them what they are looking for.

Finding this balance between giving people what they want and providing them an opportunity to discover something that they will value but would not have asked for is to my mind one of the core responsibilities of the professional librarian.  It is particularly challenging given the always present limitations on money (do I buy another copy of the latest Michael Crichton or do I buy something by a little known but outstanding new author?), space (How many copies of this Sue Grafton do we need?  Should I keep our only copy of The Sun Also Rises even though it hasn't circulated in a year?) and staff capacity (do I offer another session of Clutterology, which practically runs itself and always gets a good turnout or do I take a chance on a speaker who might be a bit challenging and may only attract a dozen people?)

It occurred to me today that when making these decisions we could do worse than ask ourselves "How does this "prime the pump" of curiosity?"

Growing Up Online

BAck in January the PBS program Frontline aired this program on "Growing Up Online".  The entire episode and a lot of interesting supplemental material is available on the Frontline website.  It will take about an hour of your time to view all of the "chapters" - but I found it was an hour well spent in terms of the insights I gained into how today's teens, the first generation to grow up with the Internet as a fact of life, are using the technology.

The program doesn't shy away from the risks of being online, including a poignant segment on the tragic consequences of cyber-bullying, and I have to confess that even my Internet-embracing self was shocked by some of what the kids were doing online. And as a childless person I sure felt for the parents interviewed!  (At the same time the former adolescent in me was also moved by the way some of the kids interviewed were using the Internet to connect with, empower, and validate their deepest selves in ways that would be impossible in the physical world).

In the end I appreciated Danah Boyd's comment to the effect that these kids live in a society with fundamentally different properties than the one I grew up in, and this is not going to change.  Strategies like blocking access to the parts of that society that make us fearful are not at the end of the day going to keep kids safe.  As fast as we block access to something, an alternative will spring up. What we need to do is teach people how to live in this new society safely - just as we teach them to look before crossing the street or to wear a seatbelt.

Libraries are already playing a role in helping people understand how to be safe online, but it seems to me there is more that we could do....

More on the Library Catalog and the Dewey Decimal System

If the persistance of a topic on the conference circuit and in the blogosphere is any indication of its importance as a topic of professional discussion, then the issue of whether the Dewey Decimal System meets the needs of 21st century library users is on the minds of a lot of librarians these days.  I've blogged about this before, but wanted to share a couple more contributions to the debate.

From the PLA Minneapolis Blog put together by PVLD librarians Jennifer Addington and Debra Petersen some thoughts about ways that library collections can be organzed to better meet the needs of users without abandoning Dewey.  There are some great ideas that we can use at PVLD...and I know Eve Wittenmyer and Melissa Little up in the Circulation Department have even more ideas about how to make the collection organization more user friendly.

And I loved this from Michael Casey , whose Library Crunch blog I is one of my favorites -

Wholesale abandonment of Dewey is probably not practical for an established library, but the discussion of its relevance is healthy, and its amazing to see all of the amazing ways libraries are adapting or working around it to better serve our customers.  Look for some of these kinds of adaptations at PVLD in the coming months!

Is PVLD already a 2.0 library?

  I came across the following video by Cindi Trainor on the Travelin' Librarian today.  It displays a bit wierd so you may want to go directly to the blip.tv website

Apart from the fact that the "follow me as I type" format is pretty cool, I liked the fact that the video does not define "Library 2.0" in terms of technology but about people in the library and their willingness to experiment and embrace change.

I was struck, however, by the fact that there is not a single thing in the green "Library 2.0" circle that PVLD is not already doing and that PVLD employees have not embraced. Does that make us a 2.0 library?

I don't think so.  To my mind the journey to "2.0" (and beyond) as just that - a journey. "2.0" is not a destination, its an orientation. It's the difference between saying "we're going to San Francisco" and "we're going north". Every step that we take in the direction of "Library 2.0" also shifts our perspective so that we see new opportunities (and sometimes challenges).

Now that we've gotten our feet wet with console-based video games we are talking about how to offer web-based massive multi-player games like World of Warcraft. Now that we have a content-management based website we see opportunities to really trick out our blogs as a way of delivering content.  Now that we see how much customers like the face-out shelving in the new book section we're looking for other opportunities to merchandise the collection....

If "Library 2.0" is fundamentally, as the video implies, about being willing to change what we do so that we can enhance our ability to connect with users then the journey towards 2.0 is one that many libraries, including PVLD, have been on for a very long time.  And as this video highlights, it's not about the technology....it's about the people. 

News from the Public Library Association Conference 2008

Adult Services Assistant Manager Debra Petersen and Branch Manager Jennifer Addington attended the Public Library Association's biennial conference in Minneapolis last week and came back full of ideas and enthusiasm.

They are sharing what they learned and their thoughts on their PLA Minneapolis blog.  Check it out for some great ideas...and keep checking as there is more to come!

I think we might transform this blog into the "PVLD conference" blog as a way of sharing what we learn at the various conferences and workshops that staff attend. 

Web 2.0 and the Read/Write Library

I came across a couple of interesting items on the subject of Web 2.0 and libraries during my blog-surfing over lunch today.

First, courtesy of Michael Sauers at the Travelin' Librarian blog, is this video produced by British innovation and creativity expert Charles Leadbeater and colleagues about "Web 2.0" and its implications.

It's a good description of the social web and how it is transforming society, and while the Annoyed Librarian might call it another piece of "twopointopian" propaganda, it does at least acknowledge that for all of the opportunities it provides the social web also raises as-yet-unanswered questions and possible concerns.

I was just reflecting on the video when I got an email from Jackie Siminitus, "E-Rate Specialist and Library Advocate" of AT&T with a link to this very interesting post about how libraries in Chile are moving "from cataloging books to training users how to blog" from  the PBS Idealab blog.

In a world where all too often civilians (i.e. non-library people) think that the Internet is making libraries obsolete it was great to see a "non-library" blog recognize "...a larger trend taking place at libraries large and small from the southern tip of Chile to the Siberian tundra of Russia. Public libraries are no longer just points of reception; they are transforming into centers of transmission and communication, where local users take advantage of increasingly affordable digital cameras and free online tools to write and share their own local stories."

It was also inspiring to read that "nearly every library - from the southern tip of Patagonia to the northern border with Bolivia and Peru - will be equipped with wi-fi by the end of the year."  Wouldn't it be great to be able to say that about libraries in the U.S.?

Most inspiring of all was this video of Enzo Abbagliati of of Chile's national library network talking about how Chilean libraries are embracing the world of Web 3.0 (not 2.0!) as a catalyst for social change and to support participatory democracy:

Enzo Abbagliati from BiblioRedes

And his term "Catalysts for opportunity" is about the best description of what libraries and librarians can provide that I've heard!

Another bit of evidence that Web 2.0 et seq. is something to be embraced, not feared!

 

Designing Libraries for Fun

I came across this blog posting from Jenny Levine of the Shifted Librarian about her visit to DOK, the public library in Delft, Holland and I had to share it.  You've got to love a library that has designed its facilities and services around the idea that “life is all about having more fun than you can think of, and it starts at the library.”

Not all of the "ultra modern" furniture and ambience would play well in our PVLD libraries but ideas like computer "pods" and listening stations?  Collections identified by "natural language" names?  Modular shelving and display stations on wheels?  Embracing genres such as graphic novels and romance novels?  There's plenty that we could figure out how to do here....and not all of them take much $$$

Bookstores as For-Profit Libraries?

Last week George Needham of OCLC wrote a post titled "Is Borders Becoming a For Profit Library" at It's All Good.  He linked to this article on Borders' new strategy for integrating technology-based services into the bricks and mortar bookstore experience:

"... Borders' newest retail strategy: a digital center where you can download music or books, burn CDs, research family histories, print pictures and order leather-bound books crammed with family photos — with help from clerks who know how to do those sorts of things and won't embarrass you if you don't...reinventing itself as a hub for knowledge, entertainment and digital downloading."

Ah, what you can do with money!  Here at PVLD we'd love to offer services like this, and to have the resources to train staff to "do those sorts of things".

For me, however, the most telling part of the article was not the description of the gee-whiz technology, or the description of how the new Borders "concept "store will be organized, with "... new themed book islands are built around lifestyle genres, including travel, cooking and health."

No, for me the most telling part of the article was this (emphasis mine!) -

"One of the saving graces for bookstores, say analysts, consumers and industry officials, is they offer people with shared interests a site to gather and socialize. The addition of coffee shops — which you'll find in nearly every Borders and Barnes & Nobles store — has accelerated the trend. Now, Jones hopes digital downloads can take the stores to the next level.

"Bookstores are typically the place that people like to go and congregate, so if (the stores) can monetize that, it's powerful," says Schick, who calls Borders' move "an attempt at evolution."

That's something that Amazon, for all its considerable market muscle, can't quite duplicate."

A major theme of the article is the threat that the slowing economy poses to bookstores.  When people are worried about job security, the housing market, and gas prices they are less likely to buy books.  That's good news for libraries because we offer much of what the book store does (ok maybe not the digital kiosk!) and its free.  That's why library use goes up in tough economic times, while bookstore sales go down.

The bad news? 

If you didn't know they were coming from Borders, phrases like "a hub for knowledge, entertainment, and digital downloading" or "they offer people with shared interests a site to gather and socialize" could have come straight from the strategic plan of many a library.

I'm one of those who thinks that bookstores actually do pose a competitive threat to libraries and that we need to face that threat head-on, and articles like this just reinforce that view. 

Borders and its ilk are definitely playing on our turf, and if they succeed in "monetizing" services that we offer for free (or close to free) while we struggle to maintain and improve services with budgets that are under even more pressure than usual in tough economic times, we're going to have to be pretty creative to hold our ground long-term. 

But back to some good news...evidence of our creativity abounds!  With examples like the Public Library of Charlotte and Mecklenberg County's Learning 2.0 program; the growing use of free Web 2.0 tools like Meebo or eBlogger to deliver library services; a culture that encourages sharing and collaboration; and technology-based tools that make that collaboration easier than ever before (witness the viral spread of the aforementioned Learning 2.0 idea), I think we have the ability to meet the competitive challenge, even if it sometimes feels like David vs. Goliath.  We should disregard what the bookstores are doing at our peril, though!

New systems - 24 hours later

Well, our new systems have been up for more than 24 hours and overall things are going pretty well.  There are still issues with the online calendar, the Integrated Library System software has some inherent shortcomings that we didn't realize were there until we went live, we need to continue to fill out the content of the new website, and we continue to find and fix little glitches.

Some of the key realizations and learnings from this process for me include -

• The traditonal software sales/support model that hands the customer off from the sales team to the implementation team to the help desk and "post-implementation sales" really sucks.  You just get one group of people understanding your organization and what you are trying to achieve and then you have to educate a whole new group.  Vendors - what about an organization structure that aligns with the customer relationship?
• If the technology model of Web 2.0+ is (as I think it is) one where various pieces of software are connected togther via open interfaces in ways that are transparent to the end user, the library technology world seems to have its feet firmly planted in Web 1.0.  Our goal is to have the integration from the PVLD website to other software/systems such as the ILS' online catalog or the online calendar be as invisible and as seamless as possible.  I think our guys have done a great job moving us in this direction, but has been much more difficult to get everything to work together than it should have been.  We can only imagine the challenge when we want to start layering on a new social catalog a la Bibliocommons or knowledge sharing system a la Libguides.
• There is a long way to go to make the library catalog and user account functionality even close to what is available in commercial sites such as Amazon or Netflix.  We believe we selected the best available off-the-shelf ILS for a library of our size, but it has a ways to go to deliver an excellent user experience.  The online catalog has some nice features, like RSS feeds and user reviews and ratings, but they seem to have been "patchworked" into the system rather than being part of a comprehensive and integrated design.  Our vendor does offer an alternative online user interface, called Encore, but it is expensive and still nowhere near what we would consider state-of-the art.  We will be looking at alternatives once things have settled down around here. 

On the plus side

• The new website looks incredible and has some great new features.  It will only get better as we fill out the content and add new functionality.  Even the challenges have provided learning opportunities, so we will also get faster and better at implementing enhancements.
• The new ILS is on the whole far better than the old one.  We lost a couple of important features in the transition, but we gained much more than we lost.  We also have a core group of employees that have a deep understanding of the system's data structure and functionality, which will enable us to work with the vendor to resolve issues and identify opportunities for improvements.
• Our frontline staff have been amazing.  They've embraced the new system and done a great job of dealing with the inevitable little glitches and customer issues.

Are we where we want to be from a technology standpoint?  Not yet.  Are we a LOT further down the road?  Absolutely.