According to Opportunity For All, a study of the use of public access computers in libraries published by the Bill and Melinda Gates Foundation last month,
"Over the past year, 45 percent of the 169 million visitors to public libraries connected to the Internet using a library computer or wireless network during their visit, even though more than threequarters of these people had Internet access at home, work, or elsewhere. The widespread use of these services by people of varying age, income, and experience is an indication of the unique role that public libraries play in the evolving digital landscape. Public libraries stand out as one of the few community institutions that can address the computing and information needs of all kinds of users, from seniors who have never touched a keyboard to young entrepreneurs launching a new eBusinesses strategy."
This certainly reflects our experience at PVLD, where despite the relative affluence of the community we serve and the assumption that many residents have computers and Internet access at home we are struggling to keep up with the demand for computer access (and the associated Internet bandwidth) at our libraries. This fiscal year we will host approximately 110,000 Internet sessions on our public access computers, and this doesn't include the many people who use our free wireless Internet service to access the Web using their own computers. The Gates study offers an explanation -
Users turned to computers at the public library for a wide range of reasons, whether it was because they did not have access elsewhere, needed faster Internet speed, wanted technical help from a librarian, competed for access to a computer at home, or simply wanted to work somewhere more peaceful and inviting than a crowded coffee shop or a hectic unemployment office."
As the economy has weakened libraries including PVLD have seen even greater demand for access to computers, and for technical support from staff, as the newly unemployed face a job market where nearly every employer demands an online job application; people who have been out of the workforce for sometime now need to improve their computer skills so they can try to re-enter the job market; and faced with budget pressures people are cutting back on their home Internet services.
Add to that technological and social forces that mean that people are relying on the Internet for access to information, for connecting with family and friends via email and online social networking, for entertainment (games, movies, etc.) and it is no wonder that our library computers are well-used and our computer classes are full. I haven't had time to digest yesterday's Superior Court decision about Internet Service Providers ability to charge more for customers/uses that consume more bandwidth, but I can't help think that the resulting changes in cost structure will drive even more people to the public library's Internet service.
In recent years there have been studies such as this one from 2005 showing that in the public's mind libraries are still mainly about books and reading, and that too has been born out in focus groups and market research we have done here at PVLD. The Gates study shows that whatever the perception, the reality is that for many of our library users computers and Internet access are perhaps as important, if not more important, than our books.
Interesting data to consider as we look at how to allocate our limited resources to best meet the short- and long-term needs of our community!
Recent Comments